Jorge Brito and his passion for agricultural production
Jorge Brito, president of Banco Macro, in a deep conversation with Gente magazine in his farm in Salta, heart of Inversora Juramento.
In 1992, Jorge Brito decided to buy 45,000 hectares to build his agricultural venture in Joaquín V. González, 260 kilometres from the capital of Salta, where his company Inversora Juramento lies.
Jorge Brito recalls, “I made an assessment and I observed that in the NOA, the 85% of the meat was imported from Buenos Aires and Cordoba. And I realized that if we settled a feedlot in this area we were going to have two unique advantages: first, dry fields, without floods; second, we could produce meat with a 30% cheaper corn that in another place, because we didn’t have to deal with freight expenses. Nowadays, in my house in Buenos Aires, we eat the “asado” that is produced here, in Salta. It is the best meat of the country!”
“Altogether, the whole project of Inversora Juramento comprises approximately 90,000 hectares, where we have 86,000 animals. I will admit that at the beginning they looked at me as an odd man, the feedlot system wasn’t something known, I copied it from the United States. In 1993, it arose the opportunity to buy a meat-packing plant in Pichanal, in the north of Salta, 220 kilometres from this place. At this moment, with the six premium butcher shops, Cabaña Juramento, that we have in Salta (two), Tucuman, San Isidro, Nordelta and Puerto Madero, we finally came full circle,” expressed Jorge Brito.
Nowadays, the venture employs more than 600 people directly, 400 of which work in the meat-packing plant of Pichanal. “The satisfaction I have is that everything turned out exactly as I dreamt it”, affirms the president of Banco Macro.
Towards the end of the interview, Jorge Brito expressed his opinion on the current government: “It is a mistake to speak of a ‘government for the rich’. I am convinced that the businessman has to earn money in order to generate employment and give jobs to people. I do think that the rules of the game need to be clear for capitalism, in order to avoid abuse.” He continued saying that “I do not like that instead of closing the gap that the kirchnerismo left, it has deepen it. But that is a problem both Argentine businessmen and politicians have: we are all individualists. All the crises we have lived were because we thought in a stingy way.”
Click here for the complete interview.