Jorge Brito Biography

Jorge H. Brito was born in 1952 in Buenos Aires. He is a prominent Argentine businessman and one of the major players in the banking industry both in Argentina and in the region. He raised a large family together with his wife, Marcela Carballo. They have six children: Milagros, Jorge, Marcos, Constanza, Santiago and Mateo.

He is currently the CEO of Banco Macro and from 2003 he was the chairman of ADEBA, Asociación de Bancos Privados de Capital Argentino (Argentine Domestic Private Banks Association). Such chairmanship led him, in 2012, to become the chairman of FELABAN, Federación Latinoamericana de Bancos (Latinamerican Banks Federation) (2012-2014). In turn, as chairman of ADEBA, he was a member of Grupo de los Seis (G-6) (Group of Six) that gathers the major business associations in Argentina.

As a businessman, innovation and integration are the values that guide his strategic vision in each business area. Although banking and finance are his core business, he is also engaged in business activities in the field of real estate, farming and cattle raising and energy, among others.

Mr. Brito’s activities are in the area of microeconomics and he is also very active in issues related to his conception of his country and society as a whole. He strongly believes in an integrated Nation, capable of providing opportunities to all its inhabitants. He believes that nobody can be successful in an exclusively individual project in the frame of a fluctuating and socially complex country. Therefore, he dedicates a large portion of his time to articulate consensus among the different sectors of Argentine society, investing heavily in Argentina to build up domestic capital companies.

The Businessman

Jorge H. Brito is the controlling shareholder of Grupo Macro, he holds real estate interests in Vizora and farming and cattle raising interests in Inversora Juramento S.A., Frigorífico Bermejo and Cabaña Juramento. He is also a shareholder in Genneia S.A., a leading company in the energy sector.

Banking and Finance

Grupo Macro

Grupo Macro started as a financial institution in 1985 and by 1989 it had already become a leading wholesale bank in Argentina. Subsequently, Grupo Macro acquired several institutions which are currently members of such group. Currently, the holding is composed of Banco de Tucumán SA, Macro Bank Limited, Macro Securities SA Sociedad de Bolsa, Macro Fiducia SA, Banco Privado de Inversiones SA and Macro Fondos SA. Macro is the first largest private bank in Argentina, and the fifth largest one measured by loans and deposits.

Macro is composed of Banco Macro and Banco Tucumán Grupo Macro, has a staff of 8721 employees, 1314 ATMs, 893 self-service terminals and a structure of 500 attention points, currently being the private bank with the largest branch network throughout Argentina, ranking first among Domestic Private Banks*.

*Valid information until june 2015.


ADEBA, the Argentine Domestic Private Banks Association, was created in 1972. From 2003 the association changed its profile to gather Argentine domestic private banks and has elected Jorge H. Brito as its chairman.

Through ADEBA Brito is actively involved in Grupo de los Seis (G-6), which gathers ADEBA as well as the other major business associations in Argentina: Unión Industrial Argentina (Argentine Industrial Union), Bolsa de Comercio (the Stock Exchange), Cámara Argentina de la Construcción (Argentine Building Association), Cámara Argentina de Comercio (the Argentine Chamber of Commerce) and Sociedad Rural Argentina (Argentine Farmers’ Association). G-6 is a domestic forum to debate issues concerning the Argentine economy and its development process.


FELABAN, the Latinoamerican Banks Federation, is a non-profit organization created for the purpose of promoting and facilitating understanding and direct relations between financial institutions in Latin America and cooperating with the economic integration movements in which they are involved.

FELABAN was created in 1965 in the City of Mar del Plata, Argentina, by the banking associations of 19 countries in the continent, encompassing over 500 banks and financial institutions in Latin America.

Real Estate


Vizora is an Argentine domestic company involved in real estate activities in Argentina and in the region. Its core business is real estate development and marketing. Vizora was actively engaged in the development of the district of Puerto Madero in the City of Buenos Aires, in buildings such as Link Towers, Madero Walk, Madero Walk Eventos and Zen City. Vizora has also been involved in the development of landmark buildings such as Central Tucumano (Province of Tucumán), Arboris (Las Lomas and La Horqueta districts in San Isidro, Province of Buenos Aires) and Banco Macro’s new sustainable building (Catalinas Norte).

Farming and Cattle Raising

In this industry, apart from farming and sowing activities, the core business involves the whole of the meat value production chain. Inversora Juramento S.A. rears cattle, that is later slain and marketed by Frigorífico Bermejo S.A. and sold by the retail butcher shops of Cabaña Juramento S.A.

Inversora Juramento S.A

Inversora Juramento S.A., incorporated back in 1990, is one of the leading farming-cattle companies in the Argentine Northern Region, and one with the highest growth rates to date. Inversora Juramento S.A.’s is a domestic capital corporation acclaimed as a model company for its quality standards.

The corporation is located in Salta, operates in the district of Joaquín V. González, and is the owner of 67,000 hectares of land and 54,000 head of cattle. Its core business is cow breeding and industrialization and beef commercialization, given that 70% of its land is dedicated to such activities. Additionally, the corporation cultivates approximately 12,600 hectares annually, of which 8,000 hectares are allocated to soybean. It also sows sorghum, alfalfa and maize for feeding its own cattle.

The public offering of Inversora Juramento’s stock was authorized by the Argentine Securities Exchange Commission (Comisión Nacional de Valores). The offering involves the issue of 55 million new Class B common shares, of one peso nominal value each and each carrying one vote. The purpose of this public offering is to carry out the corporation’s ambitious expansion plan.

Frigorífico Bermejo S.A.

Frigorífico Bermejo S.A. is located in Pichanal, Salta. It has a model industrial slaughtering and meat industrialization plant. The company is a leading player in the Northern area of Argentina thanks to the large investments made in state of the art technology in the plant and its highly trained employees.

Currently, the plant has a monthly slaughtering capacity of up to 10,000 head of cattle. Through its own network of butcher shops and sales team the company has a strong presence in the retail and wholesale markets in Salta and Jujuy. Additionally, the company has obtained approval of its production from strict quality and health export destinations such as the European Union and Chile.

Cabaña Juramento S.A.

Cabaña Juramento S.A. is engaged in the operation of boutique butcher shops selling high quality meat cuts to consumers either directly through shops or through online delivery.


Genneia S.A.

Is a leading company in the generation of solutions for the energy sector, based on creativity and sustainability. Genneia is the major investor in renewable energy in Argentina with different power plants- through its subsidiaries.

For wind power generation the company has the following plants: Wind Farm Rawson I, Wind Farm Rawson II, Wind Farm Madryn Norte, Wind Farm Madryn Sur and Wind Farm Madryn Oeste. -Chubut -, Power Station Paraná –Entre Ríos-, Power Station San Lorenzo and Power Station Bragado. Additionally, for power generation the following programs are implemented: “Program of Distributed Energy I”, -in Pinamar, Buenos Aires-, “Program of Distributed Energy II”,- in Matheu, Olavarría, Las Armas –Province of Bs As – Paraná and Concepción del Uruguay -Province of Entre Ríos- and “Isolated Generation”, in Río Mayo and Gobernador Costa -Province of Chubut. The company is also engaged in Natural Gas Marketing and Transportation through its subsidiary: Enersud Energy S. A.


Jorge H. Brito undertakes a strong commitment to society by promoting the development of opportunities for the progress of companies, entrepreneurs and communities.

He is one of the major players in the promotion of financial inclusion, fostering the incorporation of individuals into the banking system in the pursuit of the goal of attaining actual economic and social inclusion.

As chairman of Banco Macro, he believes in corporate sustainability, in the importance of long-term management, with high ethical standards and providing opportunities for growth and the improvement of life quality.

Consequently, he works on a sustainability strategy based on five pillars: financial inclusion and education, the growth of small companies and ventures, transparency, the well-being of individuals and environmental impact.

Alliances and associations supported from Banco Macro:

– United Nations Global Compact: adhering, since 2007, to the Ten Principles related to human rights, labor, the environment and anti-corruption; and annually submitting the Communication on Progress (COP). Banco Macro and Banco de Tucumán support several actions of the Global Compact Argentine Network collaborating through the conduct of workshops, seminars and publications in Argentine provinces so as to propagate the best sustainability guidelines and tools in companies and organizations throughout Argentina.  Also, through a study case of integration of the Global Compact , ISO and GRI , it´s  promoted the reflection of the contact points between the initiatives; the complementarities and synergies that can be generated in the use of the 3 tools .

– GDFE: since 2008 he is a member of the Grupo de Fundaciones y Empresas (GDFE), an association that allows sharing experiences of specific corporate social responsibility investments carried out by the member companies.

– Argentine Institute of Corporate Social Responsibility (IARSE): since 2011 he is a Golden member of the Corporate Social Responsibility Argentine Institute (Instituto Argentino de Responsabilidad Social Empresaria) (IARSE).

– Norte Sustentable: he is the founding member of this initiative that started in the Province of Salta, actively participating with other companies that promote sustainability in the North of Argentina.

– CONAETI: he is a member and player in different initiatives conducted by the network against child labor.


– Social Responsibility First International Conference, organized by Fundación Observatorio de Responsabilidad Social (F.O.R.S.) and participation at the Ethical and Inclusive Banking Forum (Foro de Banca ética e inclusiva).

– Promoter of the Leadership Program called LIDERATE, based on the Harvard Business School Model, seeking to develop leadership at an individual level, over others and as regards the business.

-Founder of the Project “ALUMBRA MICROCREDITOS”:

The implementation of this project started in 2014 seeking to provide answers to a significant number of micro and small businesses in the Northern Area of Argentina that are not being catered by the formal market and who need loans in order to expand their source of employment.

Banco Macro’s Private Social Investment Strategy


We promote a healthy financial system, where tax registration, accessibility, good understanding and use of financial products make a difference. Consequently, we are constantly generating education programs addressed at educating banked citizens, with critical and economic analysis, who may contribute to the economic growth of Argentina.


A significant portion of our efforts are addressed at entering into alliances that will promote job culture and productive enterprises. Thus, Banco Macro believes that it is strategic to support the sector in order to achieve its expansion, and that it is necessary to formalize, professionalize and develop tools to attain its growth.

Allied Social Organizations in the main programs:

Fundación Impulsar
Fundación Educando
Fundación Los Grobo
Fundación Cimientos
Fundación Universidad de San Andrés
Centro Universitario WARMI – Universidad Siglo XXI An academic debate about explicit and implicit grammar instruction rages data.

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